{"id":67047,"date":"2019-04-26T19:47:04","date_gmt":"2019-04-27T00:47:04","guid":{"rendered":"https:\/\/www.uv.mx\/prensa\/?p=67047"},"modified":"2019-04-26T19:47:04","modified_gmt":"2019-04-27T00:47:04","slug":"gestores-de-educacion-continua-tomaron-el-curso-marketing-educativo","status":"publish","type":"post","link":"https:\/\/www.uv.mx\/prensa\/regiones\/gestores-de-educacion-continua-tomaron-el-curso-marketing-educativo\/","title":{"rendered":"Gestores de Educaci\u00f3n Continua tomaron el Curso <em>Marketing<\/em> Educativo"},"content":{"rendered":"<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><i><span data-contrast=\"auto\">El prop\u00f3sito es que los acad\u00e9micos tengan un proceso y un pensamiento m\u00e1s \u00e1giles y estrat\u00e9gicos que impacten en el potencial de los alum<\/span><\/i><i><span data-contrast=\"auto\">nos<\/span><\/i><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div id=\"attachment_67048\" style=\"width: 732px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.uv.mx\/prensa\/files\/2019\/04\/260419-Marketing.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-67048\" class=\"size-full wp-image-67048\" src=\"https:\/\/www.uv.mx\/prensa\/files\/2019\/04\/260419-Marketing.jpg\" alt=\"\" width=\"722\" height=\"423\" srcset=\"https:\/\/www.uv.mx\/prensa\/files\/2019\/04\/260419-Marketing.jpg 722w, https:\/\/www.uv.mx\/prensa\/files\/2019\/04\/260419-Marketing-300x176.jpg 300w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\" \/><\/a><p id=\"caption-attachment-67048\" class=\"wp-caption-text\">Gestores educativos de la regi\u00f3n Poza Rica-Tuxpan concluyeron el <span data-contrast=\"auto\">curso <\/span><i><span data-contrast=\"auto\">Marketing<\/span><\/i> <span data-contrast=\"auto\">Educativo<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p><\/div>\n<p>&nbsp;<\/p>\n<p><b><i><span data-contrast=\"auto\">Alma Celia San Mart\u00edn Cruz<\/span><\/i><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><b><i><span data-contrast=\"auto\">26<\/span><\/i><\/b><b><i><span data-contrast=\"auto\">\/04\/<\/span><\/i><\/b><b><i><span data-contrast=\"auto\">19<\/span><\/i><\/b><b><i><span data-contrast=\"auto\">,<\/span><\/i><\/b><b><i><span data-contrast=\"auto\"> Poza Rica, Ver.-<\/span><\/i><\/b> <span data-contrast=\"auto\">Con la finalidad de fortalece<\/span><span data-contrast=\"auto\">r las estrategias y la <\/span><span data-contrast=\"auto\">red de Educaci\u00f3n C<\/span><span data-contrast=\"auto\">ontinua de la Universidad Veracruzana<\/span><span data-contrast=\"auto\"> (UV),<\/span><span data-contrast=\"auto\"> se realiz\u00f3<\/span><span data-contrast=\"auto\"> en la regi\u00f3n Poza Rica<\/span><span data-contrast=\"auto\">-Tuxpan<\/span> <span data-contrast=\"auto\">el<\/span> <span data-contrast=\"auto\">C<\/span><span data-contrast=\"auto\">urso <\/span><i><span data-contrast=\"auto\">Marketing<\/span><\/i><span data-contrast=\"auto\"> Educativo<\/span><span data-contrast=\"auto\">, impartido<\/span><span data-contrast=\"auto\"> por la Asociaci\u00f3n Mexicana de Educaci\u00f3n Continua y a Distancia<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\"> A.C.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">El instructor <\/span><span data-contrast=\"auto\">Dither<\/span><span data-contrast=\"auto\"> Balderas Galindo<\/span><span data-contrast=\"auto\"> explic\u00f3 que se abordaron temas <\/span><span data-contrast=\"auto\">como<\/span><span data-contrast=\"auto\">:<\/span> <span data-contrast=\"auto\">El proceso de <\/span><i><span data-contrast=\"auto\">marketing<\/span><\/i><span data-contrast=\"auto\">;<\/span><span data-contrast=\"auto\"> Las 7 B<\/span><span data-contrast=\"auto\"> del <\/span><i><span data-contrast=\"auto\">Marketing<\/span><\/i><span data-contrast=\"auto\">;<\/span><span data-contrast=\"auto\"> Momento <\/span><span data-contrast=\"auto\">c<\/span><span data-contrast=\"auto\">ero<\/span><span data-contrast=\"auto\">;<\/span><span data-contrast=\"auto\"> Evoluci\u00f3n de canales<\/span><span data-contrast=\"auto\">;<\/span> <i><span data-contrast=\"auto\">Marketing<\/span><\/i> <span data-contrast=\"auto\">d<\/span><span data-contrast=\"auto\">igital<\/span><span data-contrast=\"auto\">;<\/span> <i><span data-contrast=\"auto\">Marketing <\/span><\/i><i><span data-contrast=\"auto\">on<\/span><\/i><i><span data-contrast=\"auto\"> line<\/span><\/i><span data-contrast=\"auto\">; Estrategia de un canal;<\/span><span data-contrast=\"auto\"> Herramientas de innovaci\u00f3n y <\/span><span data-contrast=\"auto\">metodolog\u00edas \u00e1<\/span><span data-contrast=\"auto\">giles.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559731&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">El prop\u00f3sito <\/span><span data-contrast=\"auto\">es que al concluir el curso <\/span><span data-contrast=\"auto\">los acad\u00e9micos <\/span><span data-contrast=\"auto\">tengan un proceso y un pensamiento m\u00e1s \u00e1gil<\/span><span data-contrast=\"auto\">es<\/span><span data-contrast=\"auto\"> y<\/span><span data-contrast=\"auto\"> estrat\u00e9gico<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\"> que impac<\/span><span data-contrast=\"auto\">te<\/span><span data-contrast=\"auto\">n<\/span><span data-contrast=\"auto\"> en <\/span><span data-contrast=\"auto\">el potencial de<\/span> <span data-contrast=\"auto\">los <\/span><span data-contrast=\"auto\">alumno<\/span><span data-contrast=\"auto\">s.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559731&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La <\/span><span data-contrast=\"auto\">actividad se realiz\u00f3 los d\u00ed<\/span><span data-contrast=\"auto\">as <\/span><span data-contrast=\"auto\">22 y 23 de abril en la sala de videoconferencias de la <\/span><span data-contrast=\"auto\">Unidad de Servicios Bibliotecarios y de Informaci\u00f3n (<\/span><span data-contrast=\"auto\">USBI<\/span><span data-contrast=\"auto\">).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559731&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Dither<\/span><span data-contrast=\"auto\"> Balderas <\/span><span data-contrast=\"auto\">coment\u00f3 <\/span><span data-contrast=\"auto\">que <\/span><span data-contrast=\"auto\">se trata de <\/span><span data-contrast=\"auto\">identificar necesidades reales de por qu\u00e9 se quieren capacitar, relacionado con las emociones y el impacto sensorial.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559731&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Explic<\/span><span data-contrast=\"auto\">\u00f3<\/span><span data-contrast=\"auto\"> que el <\/span><i><span data-contrast=\"auto\">marketing<\/span><\/i><span data-contrast=\"auto\"> educativo es tema nuevo en el sector educativo, no as\u00ed en empresas grandes como Mercedes Benz, <\/span><i><span data-contrast=\"auto\">Google<\/span><\/i><span data-contrast=\"auto\">, <\/span><i><span data-contrast=\"auto\">Amazon<\/span><\/i><span data-contrast=\"auto\">, <\/span><i><span data-contrast=\"auto\">Facebook<\/span><\/i><span data-contrast=\"auto\">, las cuales utilizan estas herramientas para posicionar sus productos pues saben que no s\u00f3lo es buscar una necesidad y lograr que un usuario la satisfaga, se trata de identificar lo que motiva a los usuarios a adquirir un producto, impactar la parte emocional, en donde entra la parte de neurociencias y <\/span><i><span data-contrast=\"auto\">marketing<\/span><\/i><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559731&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Respecto a<\/span><span data-contrast=\"auto\"> la forma en que se aplica<\/span><span data-contrast=\"auto\">n<\/span><span data-contrast=\"auto\"> las herramientas se\u00f1aladas<\/span><span data-contrast=\"auto\"> entre los estudiantes<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\"> dijo que primero<\/span><span data-contrast=\"auto\"> la <\/span><span data-contrast=\"auto\">U<\/span><span data-contrast=\"auto\">niversidad <\/span><span data-contrast=\"auto\">deber\u00e1 <\/span><span data-contrast=\"auto\">se<\/span><span data-contrast=\"auto\">leccionar<\/span><span data-contrast=\"auto\"> un segmento espec\u00edfico en el que quiera identificar <\/span><span data-contrast=\"auto\">las necesidades reales de<\/span><span data-contrast=\"auto\">l grupo<\/span><span data-contrast=\"auto\"> para desarrollar una propuesta de valor que impacte en los estudiantes, posteriormente <\/span><span data-contrast=\"auto\">debe <\/span><span data-contrast=\"auto\">crear una red estrat\u00e9gica que permita la mejora de los servicios a los <\/span><span data-contrast=\"auto\">alumnos<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559731&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Otra propuesta es que la U<\/span><span data-contrast=\"auto\">niversidad identifique las necesidades del estudia<\/span><span data-contrast=\"auto\">nte y con<\/span><span data-contrast=\"auto\"> base <\/span><span data-contrast=\"auto\">en<\/span><span data-contrast=\"auto\"> ello organizar un <\/span><span data-contrast=\"auto\">c<\/span><span data-contrast=\"auto\">urso<\/span><span data-contrast=\"auto\"> basado en una necesidad real, todo enfocado a las emociones.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559731&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Lucila Mar\u00eda P\u00e9rez Mu\u00f1oz<\/span><span data-contrast=\"auto\">, coordinadora r<\/span><span data-contrast=\"auto\">egional de Educa<\/span><span data-contrast=\"auto\">ci\u00f3n Continua<\/span><span data-contrast=\"auto\">,<\/span> <span data-contrast=\"auto\">dijo que estas actividades surgieron<\/span><span data-contrast=\"auto\"> como parte de<\/span><span data-contrast=\"auto\"> una estrategia <\/span><span data-contrast=\"auto\">de la UV<\/span><span data-contrast=\"auto\"> en todas las regiones<\/span><span data-contrast=\"auto\"> universitarias<\/span><span data-contrast=\"auto\">, por lo que se determin\u00f3<\/span> <span data-contrast=\"auto\">impartir<\/span> <span data-contrast=\"auto\">una serie de cursos q<\/span><span data-contrast=\"auto\">ue <\/span><span data-contrast=\"auto\">iniciaron<\/span><span data-contrast=\"auto\"> en Poza Rica<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559731&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">El curso<\/span><span data-contrast=\"auto\"> se imparti<\/span><span data-contrast=\"auto\">\u00f3 <\/span><span data-contrast=\"auto\">a todos los enlaces de Educaci\u00f3n Continua de todas las <\/span><span data-contrast=\"auto\">f<\/span><span data-contrast=\"auto\">acultades, siendo transmitido<\/span><span data-contrast=\"auto\"> por videoconferencias a todas las regiones de la Universidad.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559731&quot;:708,&quot;335559739&quot;:160,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El prop\u00f3sito es que los acad\u00e9micos de la regi\u00f3n Poza Rica-Tuxpan tengan un proceso y un pensamiento m\u00e1s \u00e1giles y estrat\u00e9gicos que impacten en el potencial de los alumnos <\/p>\n","protected":false},"author":1508,"featured_media":67048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-67047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-regiones"],"_links":{"self":[{"href":"https:\/\/www.uv.mx\/prensa\/wp-json\/wp\/v2\/posts\/67047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uv.mx\/prensa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uv.mx\/prensa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uv.mx\/prensa\/wp-json\/wp\/v2\/users\/1508"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uv.mx\/prensa\/wp-json\/wp\/v2\/comments?post=67047"}],"version-history":[{"count":0,"href":"https:\/\/www.uv.mx\/prensa\/wp-json\/wp\/v2\/posts\/67047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uv.mx\/prensa\/wp-json\/wp\/v2\/media\/67048"}],"wp:attachment":[{"href":"https:\/\/www.uv.mx\/prensa\/wp-json\/wp\/v2\/media?parent=67047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uv.mx\/prensa\/wp-json\/wp\/v2\/categories?post=67047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uv.mx\/prensa\/wp-json\/wp\/v2\/tags?post=67047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}