{"id":6240,"date":"2025-10-10T14:26:48","date_gmt":"2025-10-10T19:26:48","guid":{"rendered":"https:\/\/www.uv.mx\/iiesca\/?p=6240"},"modified":"2025-10-10T14:45:53","modified_gmt":"2025-10-10T19:45:53","slug":"volumen-5-2024-2","status":"publish","type":"post","link":"https:\/\/www.uv.mx\/iiesca\/general\/volumen-5-2024-2\/","title":{"rendered":"Volumen 5 2024-2"},"content":{"rendered":"

\"\"<\/a><\/h3>\n\n\n\n
Inicio<\/strong><\/a><\/td>\n\u00a0Acerca de<\/a><\/strong><\/td>\nPol\u00edticas Editoriales<\/a><\/strong><\/td>\nEnv\u00edos<\/a><\/strong><\/td>\nEquipo Editorial<\/a><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n\n\n
Lineamientos para publicaci\u00f3n en la revista<\/span><\/strong><\/a><\/td>\n<\/tr>\n
N\u00famero actual
\n<\/strong>\"\"<\/a>
\nVolumen 5 (2024_2)\u00a0<\/strong>Revista completa PDF<\/a><\/td>\n<\/tr>\n
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Art\u00edculos cient\u00edficos<\/span><\/strong><\/h2>\n

El comportamiento del consumidor ante la publicidad o neuromarketing audiovisual<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Pp. 1-7<\/p>\n

Oscar Gonz\u00e1lez Mu\u00f1oz
\nVer\u00f3nica Alejandra Gonz\u00e1lez Mu\u00f1oz
\nViridiana Del Socorro Priego Salas<\/p>\n

PDF<\/span><\/strong><\/a><\/p>\n

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El principio de equivalencia funcional en los t\u00edtulos de cr\u00e9dito electr\u00f3nicos<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Pp. 8-16<\/p>\n

Maria Del Pilar Castel\u00e1n Luna
\nMario Aceves Mej\u00eda<\/p>\n

PDF<\/span><\/strong><\/a><\/p>\n

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Inteligencia artificial aplicada en declaraciones anuales personas f\u00edsicas \u00a0<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Pp. 17-28<\/p>\n

Madai Catalina L\u00f3pez Santos
\nGerardo Eduardo Le\u00f3n Hern\u00e1ndez<\/p>\n

PDF<\/span><\/strong><\/a><\/p>\n

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Inteligencia artificial: Una herramienta de gesti\u00f3n para la sostenibilidad empresarial en M\u00e9xico \u00a0 \u00a0 \u00a0 \u00a0<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Pp. 29-37<\/p>\n

Abigail Mateos Sangabriel
\nJorge Antonio Garc\u00eda G\u00e1lvez
\nRosa Isela Aguilar Castillo<\/p>\n

PDF<\/span><\/strong><\/a><\/p>\n

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La inteligencia artificial en la labor del contador<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Pp. 38-48<\/p>\n

Karina Garc\u00eda Cordoba
\nMar\u00eda del Pilar Acosta M\u00e1rquez
\nRen\u00e9 Mariani Ochoa
\nFlor Lucila Delf\u00edn Pozos<\/p>\n

PDF<\/span><\/strong><\/a><\/p>\n

 <\/p>\n

Uso de inteligencia artificial en la educaci\u00f3n universitaria: caso contadur\u00eda p\u00fablica Benem\u00e9rita<\/a>
\nUniversidad Aut\u00f3noma de Puebla<\/a>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Pp. 49-56<\/p>\n

Adriana Mu\u00f1oz Velazquez
\nBlanca Hortencia Morales V\u00e1zquez
\nRosa Maria Tapia Lara
\nAranza Yocelin Tepanecath Hernandez<\/p>\n

PDF<\/span><\/strong><\/a><\/td>\n<\/tr>\n

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\u00a0<\/span><\/strong><\/h2>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Ver todos los n\u00fameros<\/a><\/span><\/strong><\/p>\n

 <\/p>\n

Saberes Administrativos No. 4. Enero-Julio 2024. Es una publicaci\u00f3n semestral de investigaci\u00f3n cient\u00edfica, editada por el Instituto de Investigaciones y Estudios Superiores de las Ciencias Administrativas (IIESCA) de la Universidad Veracruzana (UV), con direcci\u00f3n postal: \u00a0Dr. Luis Castelazo Ayala S\/N Col. Industrial \u00c1nimas C.P. 91190 Xalapa de Enr\u00edquez Veracruz. Tel. 8421700 Ext. 13907 publicada de manera electr\u00f3nica para consulta abierta y gratuita a trav\u00e9s de internet. https:\/\/www.uv.mx\/iiesca\/general\/saberes-administrativos\/<\/a>; correo electr\u00f3nico: oscgonzalez@uv.mx. Editor responsable: Oscar Gonz\u00e1lez Mu\u00f1oz. Reserva de derechos al uso exclusivo 04-2022-021714235600-102, otorgada por el Instituto Nacional de Derechos de Autor. ISSN electr\u00f3nico: 2992-7382.<\/p>\n

Tiene como objetivo difundir metodolog\u00edas para la generaci\u00f3n y construcci\u00f3n de datos e indicadores de la experiencia investigativa; resultados de investigaci\u00f3n y aportaciones a la construcci\u00f3n te\u00f3rica, que fortalezcan el conocimiento de las disciplinas administrativas. Se publican colaboraciones cient\u00edficas de docentes, investigadores, y ejecutantes de la pr\u00e1ctica acad\u00e9mica e investigadora de la UV y de otras Instituciones de Educaci\u00f3n Superior.<\/div>\n
<\/div>\n
\u00abEsta obra est\u00e1 bajo una Licencia Creative Commons Atribuci\u00f3n No Comercial 4.0 Internacional\u00bb<\/div>\n
<\/div>\n
Esta revista est\u00e1 disponible de manera electr\u00f3nica en:\u00a0https:\/\/www.uv.mx\/iiesca\/general\/acerca-de\/<\/a>\u00a0Para cualquier duda o comentario sobre esta publicaci\u00f3n, escribir a:\u00a0oscgonzalez@uv.mx<\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"

Inicio \u00a0Acerca de Pol\u00edticas Editoriales Env\u00edos Equipo Editorial   Lineamientos para publicaci\u00f3n en la revista N\u00famero actual Volumen 5 (2024_2)\u00a0Revista completa PDF Art\u00edculos cient\u00edficos El comportamiento del consumidor ante la publicidad o neuromarketing audiovisual\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Pp. 1-7 Oscar […]<\/p>\n","protected":false},"author":2183,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ventana_nueva":"","tipo_url":"","url":"","extracto":"","imagen_halign":"","imagen_valign":"","bg_size":"","text_hide":"","media_url":"","tipo_media":"","video_url":"","video_pos":"","video_youtube":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-6240","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.uv.mx\/iiesca\/wp-json\/wp\/v2\/posts\/6240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uv.mx\/iiesca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uv.mx\/iiesca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uv.mx\/iiesca\/wp-json\/wp\/v2\/users\/2183"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uv.mx\/iiesca\/wp-json\/wp\/v2\/comments?post=6240"}],"version-history":[{"count":2,"href":"https:\/\/www.uv.mx\/iiesca\/wp-json\/wp\/v2\/posts\/6240\/revisions"}],"predecessor-version":[{"id":6248,"href":"https:\/\/www.uv.mx\/iiesca\/wp-json\/wp\/v2\/posts\/6240\/revisions\/6248"}],"wp:attachment":[{"href":"https:\/\/www.uv.mx\/iiesca\/wp-json\/wp\/v2\/media?parent=6240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uv.mx\/iiesca\/wp-json\/wp\/v2\/categories?post=6240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uv.mx\/iiesca\/wp-json\/wp\/v2\/tags?post=6240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}