{"id":14032,"date":"2022-09-07T13:56:39","date_gmt":"2022-09-07T18:56:39","guid":{"rendered":"https:\/\/www.uv.mx\/edu-cont\/?p=14032"},"modified":"2023-02-10T08:40:36","modified_gmt":"2023-02-10T14:40:36","slug":"introduccion-a-mineria-de-datos-enfocado-en-marketing","status":"publish","type":"post","link":"https:\/\/www.uv.mx\/edu-cont\/general\/introduccion-a-mineria-de-datos-enfocado-en-marketing\/","title":{"rendered":"Introducci\u00f3n a Miner\u00eda de Datos Enfocado en Marketing"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

En l\u00ednea\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0T\u00e9cnica<\/strong><\/span><\/p>\n<\/td>\n<\/tr>\n

\u00a0<\/strong><\/td>\nINTRODUCCI\u00d3N A MINER\u00cdA DE DATOS ENFOCADO EN MARKETING<\/strong><\/td>\n<\/tr>\n
<\/td>\nObjetivo: <\/strong>\u00a0Adquirir los conocimientos b\u00e1sicos sobre el an\u00e1lisis de datos enfocado en marketing digital, as\u00ed como la generaci\u00f3n de modelos predictivos basados en datos y la visualizaci\u00f3n de informaci\u00f3n para la toma de decisiones.<\/td>\n<\/tr>\n
Dirigido a:<\/strong><\/td>\nEstudiantes de ciencias de la computaci\u00f3n, sistemas computacionales, programadores, estad\u00edsticos y p\u00fablico general\u00a0 con inter\u00e9s en an\u00e1lisis de datos aplicado.<\/td>\n<\/tr>\n
Temario:<\/strong><\/td>\n\n

1.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Introducci\u00f3n.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 T\u00e9cnicas de extracci\u00f3n de datos.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Algoritmos inteligentes.<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Herramientas para la evaluaci\u00f3n de algoritmos. inteligentes.<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Herramientas de visualizaci\u00f3n de datos.<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Proyecto final.<\/td>\n<\/tr>\n

Duraci\u00f3n:<\/strong><\/td>\n40 horas<\/td>\n<\/tr>\n
Fecha:<\/strong><\/td>\n31 de marzo al 13 de mayo del 2023.<\/td>\n<\/tr>\n
Horario:<\/strong><\/td>\n\n

18:00 a 21:00 horas (viernes).<\/p>\n

08:00 a 12:00 horas (s\u00e1bados).<\/td>\n<\/tr>\n

Plataforma:<\/strong><\/td>\nZoom UV<\/td>\n<\/tr>\n
Coordinador:<\/strong><\/td>\nC.D. Edna Daniela Mej\u00eda Torralba<\/td>\n<\/tr>\n
Correo electr\u00f3nico:<\/strong><\/td>\ncoordest3@uv.mx<\/a><\/td>\n<\/tr>\n
Instructor(es):<\/strong><\/td>\nMIA. Niels Mart\u00ednez Guevara<\/td>\n<\/tr>\n
Cuota de recuperaci\u00f3n:<\/strong><\/td>\n$2,850.00<\/td>\n<\/tr>\n
Cupo m\u00ednimo:<\/strong><\/td>\n10<\/td>\n<\/tr>\n
Sede:<\/strong><\/td>\n\n

Direcci\u00f3n de Extensi\u00f3n de Servicios Tecnol\u00f3gicos<\/p>\n

Edificio \u201cA\u201d 5\u00ba. Piso Rector\u00eda Lomas del Estadio s\/n<\/p>\n

22-88-4217-00 Ext. 11538<\/p>\n

Xalapa, Ver.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

En l\u00ednea\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 […]<\/p>\n","protected":false},"author":2073,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ventana_nueva":"","tipo_url":"","url":"","extracto":"","imagen_halign":"","imagen_valign":"","bg_size":"","text_hide":"","media_url":"","tipo_media":"","video_url":"","video_pos":"","video_youtube":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-14032","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.uv.mx\/edu-cont\/wp-json\/wp\/v2\/posts\/14032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uv.mx\/edu-cont\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uv.mx\/edu-cont\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uv.mx\/edu-cont\/wp-json\/wp\/v2\/users\/2073"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uv.mx\/edu-cont\/wp-json\/wp\/v2\/comments?post=14032"}],"version-history":[{"count":2,"href":"https:\/\/www.uv.mx\/edu-cont\/wp-json\/wp\/v2\/posts\/14032\/revisions"}],"predecessor-version":[{"id":15138,"href":"https:\/\/www.uv.mx\/edu-cont\/wp-json\/wp\/v2\/posts\/14032\/revisions\/15138"}],"wp:attachment":[{"href":"https:\/\/www.uv.mx\/edu-cont\/wp-json\/wp\/v2\/media?parent=14032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uv.mx\/edu-cont\/wp-json\/wp\/v2\/categories?post=14032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uv.mx\/edu-cont\/wp-json\/wp\/v2\/tags?post=14032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}